VOLVO // EMBRACE THE FUTURE
ADWEEK AD OF THE DAY, November 17, 2017
Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy
"Volvo’s two-year experiment in fractured, “nonlinear” narratives has already taken us from a New England lighthouse to the Arizona desert. Now, its final larger-than-life chapter leaves the Earth’s atmosphere behind while encouraging viewers and car buyers to embrace the future … whatever it might bring.
To tell the tale of a female astronaut, her husband and their brand new XC-60, Grey New York turned to Catherine “Cady” Coleman. The NASA veteran spent more than six months on the International Space Station in 2011 before advising Sandra Bullock on the film Gravity, and her insights helped draw a fuller picture of one woman taking a bold step into the beyond.