FDA / THE REAL COST
There’s a toxic mix of over 7,000 chemicals in every puff of cigarette smoke. It’s a scary number, but not scary enough to deter teens from smoking. So we collaborated with Adam Berg and Mass Market, and brought these chemicals to life in the most disgusting ways we could imagine.
In 2012, Oreo turned 100. Rather than look back in nostalgia, Oreo wanted a campaign that showed them as a brand living firmly in the 21st century. So we gave them the Daily Twist. 100 ads created in 100 days, a 100% responsive campaign reflecting news, current events and trends through the lens of an Oreo cookie.
It’s 2014 and it’s no secret that people are cutting cords left and right. So when Vonage rolled out it’s latest service which turns your home phone into a mobile phone, we wanted to highlight scenarios where having a landline is a great idea - whether it’s raining piranhas or spaceships.
JAMAICA TOURIST BOARD
Lacking the budget to be Olympic sponsors, we wrote a hype song for the Jamaican Bobsled Team that syncs with the actual Sochi course itself. The result was so adored that NBC cut footage of the team racing the track into the song and aired it during their prime time broadcast.
How do you get a message about the health costs of smoking across to teens that think they're invincible? By wrapping it in a concern they really have: their vanity.
BUSCH GARDENS TAMPA
We worked with Busch Gardens to create a campaign for Howl-O-Scream, their annual Halloween event, that lived on-screen and in-park.
We teased a cast of 13 sinister characters online and unleashed them in-park to terrify visitors.
ONE SHOW STUDENT COMPETITION
BACK TO THE FUTURE: 25th ANNIVERSARY DVD SET
To promote the release of the Back to the Future: 25th Anniversary DVD set, DeLorean vehicles are transformed into fully working cabs.
ROCK & ROLL HALL OF FAME NYC
To promote the opening of the John Lennon: The New York Years exhibit at the Rock & Roll Hall of Fame Annex in New York, “Strawberry Fields” were created. Die-cut strawberries containing the event information were mounted on stakes, then planted in the Strawberry Fields section of Central Park, located across the street from where Lennon lived and was murdered. Pedestrians picked the strawberries from the ground.