In 2012, Oreo turned 100. Rather than look back in nostalgia, Oreo wanted a campaign that showed them as a brand living firmly in the 21st century. So we gave them the Daily Twist. 100 ads created in 100 days, a 100% responsive campaign reflecting news, current events and trends through the lens of an Oreo cookie.

*One of the four creatives on the team who concepted and executed an ad every day, for 100 days.